Unwritten Rules Encyclopedia
Shopping, driving home, even being at school can be dangerous for Black people.
After reaching a tipping point with the death of George Floyd, among other horrific crimes and blatant racism towards Black people in the U.S. in recent years, myself and a network of colleagues teamed up to bring awareness and share stories, educational resources and ways to support the Black community.
Over the course of 7 months of dedication outside of working hours, we developed the Unwritten Rules Encyclopedia, a website and social media presence listing out the most common unwritten rules Black people live by to keep themselves safe. This project has been featured on Adweek, The Dallas Observer and Brand & Culture.
ROLE | Illustrations, Creative Support, Research
YEAR | 2021
RECOGNITION | Featured on Adweek, The Dallas Observer, and Brand & Culture
Visit unwrittenrulesproject.com to view the full experience.
Follow @unwrittenrulesproject to see all of the rules, learn about Black history and to find ways to support.
Creative Attributions
VARIOUS AGENCIES
Tish Loh Creative Direction
Alex Pierce Creative Direction
Kiley Mabry Creative Direction
Roneka Patterson Creative Direction
Rossana Ulloa Visual Design Lead, Brand Design
Alejandra Camargo Visual Design
Kelly Shunneson Visual Design
Jaylynn Canales Creative Support, Illustrations
Ashely Ayer Creative Support, Illustrations
Gina Lipschitz Creative Support
Noémie Wilson-Love Copywriter
Adam Johnson Copywriter
Allan Manaysay Copywriter
Roman Flute Motion Design
Nick Brombal Development
Matt Emrick Development
Tiffany Chan Copy Editing
Myia Thompkins Strategy Lead
Alexandria Criner Strategy Support
Jen Tan Strategy Support
Loraine Miranda Project Management