Raspberry cotton candy with hibiscus and a dash of extra fizz? Strawberry kiwi with black pepper, and turn up the heat?

The possibilities are endless with the Sparkling Ice Flavor Lab, an interactive online experience for customers to build their own dream flavor and enter for a chance to win $100,000. Through this experience, we encouraged brand loyalty and acquisition while capturing important first-party data in a multichannel, promotional campaign.

With an original goal of 2,000 entries, we exceeded expectations with 178,000+ entries, an increase by nearly 8,900%. Our contest experience also won a W3 Silver Award.

What dream flavor would you mix up? Take the experience for a spin here.