Fannie Mae Front Door Exploratory
Fannie Mae, a leader in mortgage financing in the U.S., asked our team to reimagine a new online presence for consumers on their main site, while continuing to prioritize their business audience.
After heavy research, immersive work sessions, and eight unique wireframe concepts, our creative team provided two distinct prototypes for user testing and stakeholder sell-in. Ultimately, Fannie Mae used our research and prototypes to aid in creating a new front door experience based on the direction shown below.
ROLE | Art Director
YEAR | 2021–2022
Keeping Fannie Mae’s business partners in mind
We also included a new landing page experience for Fannie Mae’s business partners in the form of a hub. This page is easily accessible from the home page and provides this audience a place on the Fannie Mae site that’s all their own.
Creative Attributions
HAWKEYE AGENCY
Tish Loh Creative Director, VP
Kiley Mabry Associate Creative Director
Megan Kwan Associate Creative Director
Jaylynn Canales Art Director
Mary Norvell Sr. User Experience Architect